Breakwater

Grow Track · Revenue & Discovery

Google Merchant Center, fixed.

Clear disapprovals. Repair Shopify ↔ Google. Raise your feed score. Get surfaced by Google AI, ChatGPT, Claude, and Perplexity. Productized $500 audits, or monthly optimization for fast-moving catalogs.

Audit price

$500

Audit covers

Up to 50 SKUs

Turnaround

5 business days

Monthly from

$500/mo

Why this matters now

Your feed is now your AI shopping presence.

Merchant Center used to feed Google Shopping. It now feeds agentic shopping across Google AI, ChatGPT, Perplexity, and Claude. Clean structured data is the prerequisite for being cited — and the cost of not being there is going up every quarter.

Google AI Overviews + AI Mode

Product carousels in Google's AI search are powered by Merchant Center. A clean feed with rich attributes is your ticket in. A messy feed gets you ignored, even when you rank organically.

Performance Max + agentic bidding

Google's AI bids on the structured data you give it. Mis-tagged products mean wrong audiences, wasted spend, and weak ROAS — even with the same creative and budget.

ChatGPT Shopping + Perplexity + Claude

Agentic shopping assistants pull product data from structured commerce sources. Stores with clean Product + Offer schema and live merchant feeds get cited; everyone else stays invisible.

Shop.app + AI shopping agents

Shopify's own surfaces feed into emerging AI shopping agents and answer engines. We make sure your store is set up to be picked up — not skipped over.

What we fix

The Shopify ↔ Google issues that quietly cost you sales.

Most disapprovals aren't the merchant's fault — they're configuration drift between Shopify, the Google channel app, your theme, and the apps stacked on top. Here's what we untangle.

Shopify ↔ Google sync that quietly breaks

The Google & YouTube channel app gets out of sync after theme updates, app installs, or Shopify Markets changes. We re-establish the connection and lock it down.

Mass product disapprovals

Missing GTINs, malformed MPNs, identifier_exists errors, restricted-product flags. We work through every disapproval and remediate at the source — feed, schema, or admin.

Image policy violations

Logos, watermarks, promo overlays, lifestyle-only shots without a clean product image. Bulk image fixes and a checklist your team can use going forward.

Wrong Google product taxonomy

Mis-tagged categories tank Performance Max relevance. We map every collection to the correct Google product category — automatically, with metafield rules.

Price + availability mismatches

Site price, sale price, and feed price disagreeing. We fix the source of truth so the landing-page mismatch errors clear and stay clear.

Shipping and tax misconfiguration

Missing shipping zones, incorrect tax setup, multi-region currency drift. The boring stuff that triggers warnings and suppresses listings.

Two ways to work with us

Start with the $500 audit. Stay monthly if it pays back.

Most merchants start with the audit and walk away with the report and the wins. Stores with rapid catalog change or active Performance Max spend usually roll straight into monthly optimization.

Productized audit

The $500 Merchant Center audit.

Up to 50 products. Fixed price, fixed scope, 5 business days. The fastest way to find out exactly why your feed is underperforming and what it would take to fix.

  • Full Merchant Center health score with before/after target
  • Every error, warning, and disapproval categorized and root-caused
  • Shopify ↔ Google integration check (channel app, schema, metafields, app conflicts)
  • Google product taxonomy mapping for your top collections
  • Quick-win fixes shipped during the audit window
  • Written report with prioritized remediation plan
  • 60-minute walkthrough call to hand off the report

Engagement

$500 flat · 5 business days · up to 50 SKUs

Ongoing optimization

Monthly optimization for fast-moving catalogs.

For merchants who add, retire, or reprice products often — fashion, food & beverage, beauty, home goods, and anyone running Performance Max. We keep the feed clean, the structured data current, and your AI surfaces visible.

  • Continuous disapproval monitoring + remediation
  • Title and description optimization on a rolling basis
  • New product onboarding (taxonomy, attributes, schema)
  • Custom labels for Performance Max bidding strategy
  • Quarterly AI search citation review (AI Overviews, ChatGPT Shopping, Perplexity)
  • Schema and structured data audits as the catalog evolves
  • Monthly written report — what we shipped, what changed, what's next

Engagement

From $500/mo · month-to-month · no retainer · no minimum

How it works

Connect · audit · fix · verify · maintain.

  1. 01

    Connect

    We pull read access to your Merchant Center and Shopify. No billing, no admin — just enough to see what's broken.

  2. 02

    Audit

    Score the feed. List every error, warning, and disapproval. Trace each one to a root cause — feed config, app, theme, or schema.

  3. 03

    Fix

    Remediate the quick wins during the audit. Ship structural changes back into Shopify so the feed stays clean from then on.

  4. 04

    Verify

    Resubmit the feed. Monitor approval status across the next 14–30 days. Hand off a written report with before/after metrics.

  5. 05

    Maintain

    Optional. Roll into monthly optimization for stores with rapid catalog change or active Performance Max spend.

Merchant Center FAQ

What merchants ask first.

What is the $500 audit?

A fixed-scope, productized audit of a single Merchant Center account connected to a Shopify store with up to 50 products. We pull read access, run a full health check, surface every error and disapproval, root-cause each one, and ship the quick wins inside the audit window. You walk away with a Merchant Center health score (before/after target), a written remediation plan, and a 60-minute walkthrough call.

We have more than 50 products. What then?

We scope a one-off engagement based on catalog size, or roll you straight into monthly optimization. As a rough guide: 50–250 products is typically a $750–$1,500 audit; 250–1,000 products is usually monthly from day one. We'll quote on the intro call.

How long does the audit take?

5 business days from when we get access. Longer if your account has years of accumulated disapprovals or if Shopify ↔ Google has been disconnected for a while — we'll flag that within 24 hours of getting in.

What does the monthly service include?

Continuous disapproval monitoring, new-product onboarding, title and description optimization, custom labels for Performance Max, schema and structured data upkeep, and a quarterly AI search citation review (AI Overviews, ChatGPT Shopping, Perplexity, Claude). Pricing starts at $500/month and scales with catalog size and update cadence — month-to-month, no retainer, no minimum.

Can you fix Shopify ↔ Google integration issues?

Yes — that's the most common reason merchants book us. The Google & YouTube channel app silently breaks after theme updates, app installs, or Markets configuration changes. We re-establish the connection, repair metafield mappings, fix structured data, and lock the integration down so it stays connected.

Will this help us show up in ChatGPT, Claude, Perplexity, and Google AI?

Yes — directly. Agentic shopping assistants and AI search surfaces (Google AI Overviews, AI Mode, ChatGPT Shopping, Perplexity Shopping, Claude product recommendations) read structured commerce data: Product schema, Offer schema, Merchant Center feeds, and review/availability signals. A clean feed plus correct schema is the prerequisite for getting cited. We treat AI surfaces as first-class distribution, not an afterthought.

Do we need to be running Google Ads for this to be worth it?

No. A clean Merchant Center feed powers free Google Shopping listings, free product surfaces in Google Search, AI Overview product carousels, Shop.app discovery, and AI assistant citations — none of which require ad spend. If you do run Performance Max, the lift on top is significant; clean structured data is what the bidding model uses to find buyers.

Are you LA-based?

Yes. Breakwater Digital is based in Redondo Beach, CA. The audit and monthly service are fully remote — we work with merchants across LA, the South Bay, OC, and nationwide. Happy to do kickoff in person if you're in the South Bay or LA.

Find out what's really wrong. In 5 days. For $500.

Send us your store URL. We'll come back with a quick read on whether the audit is the right next step — and schedule it if it is.