Breakwater

The operators

Two halves.
One motion.

Breakwater runs as a two-person operation: one side designs the GTM motion, the other builds the systems that make it run. Strategy and engineering, aligned from first touch to closed revenue.

GTM & revenue motion

Carson

Spent 15+ years on every side of revenue, from scrappy startups to $100M+ budgets. Running marketing teams, building GTM motion from scratch, closing deals, and managing the full funnel from first impression to signed contract. He knows the disconnect between sales and marketing because he’s lived on both sides of it.

He’s the GTM half of the operation. The methodology, the signals, the playbooks, and the motion that keeps sales and marketing pulling in the same direction from first touch to closed revenue.

GTM engineering & workflow development

Jon

Spent a decade-plus turning revenue strategy into working systems — across fintech, AI, and B2B SaaS. Building the automations, AI agents, data enrichment, and attribution that make a GTM motion actually run, plus shipping products at the Chief Product Officer level. He knows where the motion breaks because he’s the one who wires it back together.

He’s the engineering half of the operation. The agents, the integrations, the data plumbing, and the AI workflows that take the playbooks and make them run on autopilot — from first-touch signal to closed-won in the CRM.

Want to see how the motion fits your stack?

Tell us what you're trying to move on the revenue side. We'll figure out whether you need the playbook, the plumbing, or both.

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