A custom Shopify 2.0 storefront
A production theme built on the latest Shopify architecture — JSON templates, metaobjects, section groups. Clean code, fast pages, Lighthouse-green on mobile from day one.
Grow Track · Revenue & Platforms
Shopify developer.
Los Angeles.
Custom Shopify 2.0 builds and migrations from Squarespace, Wix, and WooCommerce. Built for conversion, search, and every channel your customers shop on. Starting at $3K.
Starting at
$3K
Typical timeline
2–6 weeks
Based in
Redondo Beach
Working with
LA + remote
Why Shopify
Built for selling. Not a website builder with a store bolted on.
If you sell products, Shopify wins everywhere it matters — checkout conversion, structured data, and multi-channel distribution. The gap over Wix and Squarespace widens every year.
| Feature | Shopify | Wix | Squarespace |
|---|---|---|---|
| Built for commerce | Yes — the product | Website builder with a store bolted on | Website builder with a store bolted on |
| Checkout conversion | Shop Pay — industry-leading 1-click checkout | Generic card form, no 1-click network | Generic card form, no 1-click network |
| Product JSON-LD (for Google + LLMs) | Native Product + Offer schema | Inconsistent, partial coverage | Inconsistent, partial coverage |
| Google Shopping feed | Native (Google & YouTube channel app) | Limited, often paid plugin | Limited, often manual feed |
| Meta / TikTok Shop / Pinterest | Native channels | Via third-party apps | Via third-party apps |
| Amazon + Walmart + eBay + Etsy | Marketplace Connect (native, free) | Third-party sync tool required | Third-party sync tool required |
| Headless / composable | Hydrogen + Storefront API (free) | Not supported | Not supported |
| B2B / wholesale | Native (Shopify B2B + price lists) | Not supported | Not supported |
| Subscriptions | Native (Shopify Subscriptions, Recharge, Bold) | Limited + costly | Limited + costly |
| International / multi-currency | Shopify Markets — native, per-country pricing | Limited multi-currency | No native multi-currency |
| Theme code ownership | Liquid + JSON templates — you own it | Locked to the editor | Locked to the editor |
| App ecosystem | 8,000+ apps, most with public APIs | ~1,000 apps, many locked-down | ~300 extensions |
| Typical mobile Lighthouse score | 70–95 (Dawn theme, properly built) | 30–60 (jQuery-heavy) | 40–70 |
Sourced from current platform documentation and Lighthouse audits across live production stores as of April 2026. Figures shift as vendors update — comparison refreshed quarterly.
Where the growth comes from
SEO, AEO, and every channel — wired in from day one.
Every store we ship is search-ready, AI-citable, and syndicated across the channels your customers actually shop on. No follow-up project. No bolt-on apps to duct-tape it together later.
SEO
Clean bones, green Lighthouse
Clean URLs and auto sitemaps
Real URLs, real title tags, real schema on every product and collection. XML sitemaps and canonicals managed for you.
Fast everywhere
Global Fastly + Cloudflare edge. Mobile Lighthouse scores 20–40 points ahead of the website-builder crowd.
Lean, semantic HTML
No editor-injected bloat. No mandatory jQuery. A page Google can actually parse.
AEO
LLMs cite structured stores
Product + Offer schema on every PDP
LLMs cite stores they can parse. Shopify emits price, availability, brand, and reviews structurally — natively.
Merchant Center feed parity
Your Google Merchant Center feed stays in perfect sync, feeding AI Overviews, Bing Shopping, and third-party LLMs.
Shop.app discovery
A free distribution surface Wix and Squarespace don't have access to.
Programmatic
One catalog, every channel
Google Shopping + Performance Max
Native feed, live on launch day, ready for Performance Max campaigns.
Meta, TikTok Shop, Pinterest
All three wired as native sales channels — product tagging, auto-sync, server-side CAPI tracking.
Amazon, Walmart, eBay, Etsy
Shopify's free Marketplace Connect publishes your catalog to the top marketplaces and syncs inventory back.
What you get
A production-ready Shopify store. Built to sell.
Fixed scope, fixed price. 2–6 weeks from kickoff to launch, starting at $3K. Whether you're launching new or migrating off Wix, Squarespace, or WooCommerce, you walk away with a store that's fast, searchable, and ready to sell on every channel.
A migration that protects your SEO
Moving off Squarespace, Wix, or WooCommerce? Every migration ships with a full 301 redirect map and canonical handover, so the organic traffic you’ve built up comes with you.
Search, AI, and channel feeds wired in
Product + Offer schema on every PDP. Google Shopping, Meta, TikTok Shop, and Pinterest feeds live on launch day. Your catalog syndicates everywhere in one click — not as a follow-up project.
Shop Pay and a checkout that converts
Shop Pay activated, Checkout Extensibility configured, post-purchase upsells in place. The last click is where revenue is won or lost; we set it up to win.
After launch
We don't disappear at launch.
Most clients keep us on month-to-month after launch for feature work, CRO experiments, performance tuning, and new sales-channel rollouts. No retainer, no minimum — we agree the scope each month and you pay only for what ships. Mentioned for transparency; we'll talk through it on the call.
How we work
Discover · design · build · launch · iterate.
01
Discover
Audit the current stack or write a greenfield spec. Catalog complexity, target channels, checkout requirements, SEO baseline.
02
Design
Theme IA, metaobject + collection modeling, PDP template design, checkout flow, schema plan. Figma for the visual side, markdown for the data side.
03
Build
Shopify 2.0 theme in Liquid + JSON templates. Apps configured. Feeds set up. Schema wired. Dev theme for every change.
04
Launch
301 redirect map, canonical sweep, Search Console + Merchant Center submissions, analytics hookup, Shop Pay live, post-launch QA.
05
Iterate
We stick around after launch for features, CRO, and new sales channels — month-to-month, no retainer, pay only for what ships.
Shopify development FAQ
What LA merchants ask first.
How long does a Shopify build take?
Typical timeline is 2–6 weeks from kickoff to launch, depending on catalog size, design complexity, and whether you're migrating existing content. We scope and confirm the timeline on the first call.
What's included at $3K?
A custom Shopify 2.0 storefront on a Dawn-family theme, product + collection setup, Shop Pay, structured data for Google and AI search, Google Shopping feed, and your core sales channels (Meta, TikTok Shop, Pinterest) live on launch day. Larger catalogs, custom apps, headless (Hydrogen), and B2B/subscription setups are priced on top — we'll walk through what you need on the call.
Can you migrate us off Wix, Squarespace, or WooCommerce without losing traffic?
Yes. Every migration ships with a full 301 redirect map (old URL → new URL for every product, collection, and page), canonical sweep, Search Console and Merchant Center re-submission, and a 30-day indexation watch post-launch. Done properly, most stores recover organic traffic within 4–8 weeks and out-perform the old site inside a quarter — the Shopify foundation is meaningfully better on technical SEO.
Why Shopify instead of Squarespace or Wix?
If you sell products, Shopify wins on every lever that drives revenue: Shop Pay (industry-leading 1-click checkout), native Product and Offer schema (so Google and AI cite you), native sales channels for Meta, TikTok, Pinterest, Amazon, eBay, and Walmart, and a global Fastly + Cloudflare CDN that keeps mobile Lighthouse scores 20–40 points ahead of the website-builder crowd. Wix and Squarespace are website builders with a store bolted on; Shopify is the store.
Do you work with Los Angeles merchants in person?
Yes. Breakwater Digital is based in Redondo Beach, and we're happy to meet in person anywhere in the South Bay, LA, or OC for kickoff and design sessions. Most of the build itself runs remotely.
What happens after launch?
Most clients keep us on month-to-month for feature work, CRO experiments, and new sales-channel rollouts — no retainer, no minimum, scope agreed each month. You only pay for the work shipped.
Ready to launch? Let's scope it.
20-minute call. Walk us through what you're selling and where you are today — you'll leave the call with a clear timeline and price.